INTENTIONAL AESTHETIC ✶

~ Vibes ~

INTENTIONAL AESTHETIC ✶ ~ Vibes ~

Brand Guidelines

by Haus of Hazel

a living mythology

✦ ELLIE ✦

A Portal for Creativity, Truth & Self-Remembrance

Ellie’s brand is an immersive world devoted to helping people reconnect with the truth of their own hearts through creativity, embodiment, and soulful self-leadership. Her presence feels like receiving a handwritten letter by candlelight — deeply personal, fiercely loving, and quietly transformative. Blending music, story, ritual and practical guidance, Ellie doesn't ask people to become someone new, but to remember who they have always been. Every offering invites her community to soften, trust themselves more deeply, and walk their own Wild Soul Path with sovereignty, creativity, and wholehearted devotion.

Brand Astrology

🜃

EARTH

🜁

AIR

Mercury CODES

YOUR COMMUNICATION PLACEMENT
  • Ruler of communication

  • Articulation

  • How you share yourself

  • Speaking

  • Copywriting

  • Mindset + perception

  • Learning style

The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.

Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you.

🜄

WATER

Venus AESTHETIC

YOUR MAGNETISM PLACEMENT
  • Where you’re charmed or lucky

  • Most ease in manifesting

  • How you connect with others

  • Attraction + desire

  • Beauty + aesthetic

  • Ease in sales

  • Receptivity

Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.

Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.

An exceptionally rich symbolic brand world

Ellie’s combination is unique and confidently articulates her multidimensionality because it explains someone who appears incredibly grounded (Capricorn), teaches with intelligence and adaptability (Gemini), but ultimately sells emotional belonging and heart (Cancer).


Capricorn Rising →

mastery, devotion, quiet authority, legacy, mountain-guide energy, timeless luxury.


Mercury in Gemini

teacher, translator of complex ideas, brilliant frameworks, practical spirituality, conversational education, daily practice.


Venus in Cancer

emotional safety, intimacy, belonging, sacred relationship, nurturing transformation, devotion over performance.

MAIN HEADING:

Dreamhour

Woodlands Vintage

True Fate

PARAGRAPH/BODY TEXT:

Adobe Jensen Pro

FONTS

Main Heading Font

Subheading Italics

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

MONOSPACE

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This typographic pairing is designed to express timeless artistry without feeling overly polished. I wanted to convey mystery without losing clarity, and feminine devotion balanced with grounded authority (that Venus in Cancer vs Capricorn Rising energy). These fonts communicate a brand that feels handcrafted, literary, and deeply intentional — more like opening the pages of an heirloom journal than browsing a modern coaching website!

Dreamhour feels reminiscent of beautifully bound books, old-world craftsmanship and enduring wisdom of the past — reflecting the depth and permanence of Ellie's work, with to the analogue and how art can influence the future beyond the quick pace of digital content creation. True Fate introduces playfulness, youthfulness and intimacy through its expressive script, creating moments that feel handwritten, poetic and deeply personal, like a letter sealed with wax. It is a paradox, much like Ellie, holding both the editorial and script within one line. Woodlands adds an organic, tactile quality that reminds us of apothecary labels and herbal tinctures with a nod to Ellie’s history in medicine.

Grounding the entire system is Adobe Jensen Pro, a classic book typeface selected for its exceptional readability and literary elegance. It allows long-form storytelling, poetry and educational content to feel effortless to read while reinforcing the editorial, timeless quality of the brand.

BUTTONS

BRAND VISION & MOOD BOARD

On-Brand CURATED COLLECTION

STOCK ASSETS

50+ on-brand images intentionally selected already uploaded into website backend for marketing material use

Brand Goals

BRAND VALUES

Love ⋆ Truth ⋆Sovereignty ⋆ Creativity ⋆Devotion

BRAND PURPOSE

A brand where art, ritual, education and community awaken people to their own inner power— so they can live, create and lead from their true nature rather than external expectation.

VISION

To build a globally recognised ecosystem for soul-led creativity and alchemical transformation, where music, literature, education, retreats and community inspire millions of people to become their own authority, express their unique genius, and create lives that feel deeply fulfilling, sovereign and profoundly alive.

MISSION

To make complex wisdom usable in real life — through the body, through practice, and through lived experience — supporting people to align with their purpose, deepen their work, and embody the intelligence guiding their lives.

BRAND PROMISE

You won't leave believing in me… you'll leave believing in yourself.

TARGET AUDIENCE

Creative women. Healers. Coaches. Artists. Founders. Mothers rediscovering themselves. Professionals craving deeper fulfilment. Sensitive leaders. Spiritually curious people who dislike dogma.

Differentiators From Other Practitioners

Ellie blends creativity, ritual, embodiment and practical implementation in a grounded, tangible way — making her an extremely dynamic leader in the womens creative space. Transformation happens through artistry as much as coaching. Sovereignty over dependency. Her work feels like entering a living world rather than purchasing a program.

WEBSITE MAIN GOAL

Convert visitors into:

  1. Book a call

  2. Join Wild Soul Path

  3. Subscribe to email list


TECH STACK
  • Squarespace Website

  • Kajabi — Course Portal, Shop page

  • Stripe — payment processor connected to Squarespace & Kajabi

  • Spotify (music releases)

COLOUR
PALETTE

HEX CODES

Silver Lining #F6F4E9

Midnight blue #1F2D45

Stone #E5DED2

Plum Wine #411C25

Sage #978C66

Forest Moss #38331C

a colour palette that feels like

a curious hand touching a brass door knob. the mystery of an escape room or garden maze. liquid light dancing through leaves, with the soft whisper of the wind chill on skin. the first sip of blue lotus and the slow intoxication that slows right down to the bone. doorways, thresholds, magic mirrors, reflections in puddles, fairy garden whimsy and the smell of old books.

Colour Psychology & Associations

The colour palette of Ellie reflects timeless luxury, ancient wisdom and attuned creativity.

Inspired by old-world craftsmanship and the quiet but wild and ever-changing beauty of nature, these colours feel regal without excess and mystical without cliché. Together, they evoke the feeling of wandering through an ancient castle library or stepping into a sacred forest at dusk.

The palette balances softness with strength, rather than demanding attention, the palette invites people to slow down, soften and inhale the brand experience from an embodied and connected-to-senses state.

Silver Lining offers spaciousness, softness, and emotional relief. Clean without feeling clinical, it creates room to breathe. Traditionally associated with purity, simplicity, and calm, the almost-white colour becomes the energetic pause within the brand — the blank canvas where healing begins. It’s the Silver Lining of each experience that turns grief into art, and the glimmer of the New Moon’s potential.

Midnight Blue represents wisdom, trust and a sturdy kind of confidence. Traditionally associated with intelligence, professionalism, stability, authority and depth, it communicates enduring leadership without needing to demand attention. It evokes contemplation, sophistication and the feeling of limitless possibility found beneath a vast night sky, the poetry of wide open ocean.

Stone introduces a sense of weathering. Traditionally, neutral colours like this are associated with reliability, resilience and grounding, as they create feelings of comfort and stability. Stone reflects heritage, natural textures and understated elegance of sculptures — helping the brand feel long-lasting, experienced and approachable, like an adventure to be taken.

Plum Wine embodies passion, devotion and creative expression. It exudes a royal presence, and typically associated with strength, courage, luxury and emotional richness. It adds depth and intensity while maintaining an elegant, refined presence.

Both Forest Moss and Sage anchor the palette in nature, resilience and restoration. The colour psychology of Green growth, harmony, renewal and balance, deep greens foster feelings of stability and connection. It evokes ancient forests, fertile landscapes and grounded strength, bringing depth, serenity and a sense of enduring transformation to the brand.

ELLIE: THE BRAND

Tone & Voice

MERCURY IN Gemini

(how the brand communicates)

Incredible ability to translate mystical experiences into practical language.

Ability to simplify spiritual concepts

Natural teacher energy

Great educational content

Variety in messaging formats

Curiosity and relatable language

Conversational warmth

Quick wit and thoughtful playfulness: balancing depth with lightness, humour and unexpected turns of phrase that keep people engaged.

TONE WORDS

Poet Storyteller Teacher

Warm

Literary

Wise

Grounded

Playful

Unfiltered

Elegant

Emotionally intelligent

Never overly polished.

VENUS IN Cancer

(how the brand makes people feel)

Deep emotional safety: nurturing an environment where people feel seen, accepted and free to soften their armour.

Beauty through softness, warmth and tenderness rather than boldness or excess.

Nostalgic, comforting imagery: evoking feelings of home, ritual, belonging and being lovingly held in the bosom of Great Mother.

Devotional care: every interaction & detail communicates thoughtfulness, presence and the feeling that "you matter here."

Initiatory. Extra~sensory. Stirring. This is ELLIE.

BRAND GUIDELINES